Implemented the museum’s brand guidelines into their social media content to create brand awareness. This focused on using only the brand colours, fonts and flat illustration style while creating a consistent tone of voice used across all platforms.
Created a strategic social media plan with new content series and promotional material. Both informed and engaged our target audience.
Turned an unwanted situation to a unique opportunity, by using the time in lockdowns to expose the inner workings and the day in the life of each employee at the museum. This gave our local viewers something different and exciting to engage with when no visitors were allowed inside. This was done through video production, photography and graphic-based social media posts.
Leveraged the need for intimate interactions and need for human connection, though interactive IG stories, check in posts, downloadable activity sheets for kids and adults, and sharing the personalities of our our employees.
Through virtual seminars and personal research I gained the skills and resources to produce a virtual exhibit. I researched programs and hosting software and fully designed the museum’s very own virtual exhibit. I used my 360 camera, tripod, and Lapentors online service.