I implemented the museum’s brand guidelines into their social media content to create brand awareness. This focused on using only the brand colours, fonts and flat illustration style while creating a consistent tone of voice used across all platforms.
I created a strategic social media plan with new content series and promotional material. Both informed and engaged our target audience.
I used the time the museum’s doors were closed to my advantage by exposing the inner workings and the day in the life of each employee at the museum. This gave our local viewers something new and exciting to engage with. This was done through video production, photography and graphic-based social media posts.
We began to leverage the Stories aspect of Instagram and Facebook and their interactive widgets.
Through virtual seminars and personal research I gained the skills and resources to produce a virtual exhibit. I researched programs and hosting software and fully designed the museum’s very own virtual exhibit. I used a 360 camera, tripod, and Lapentors online service.