Project Description

Case Study

Stories of Northern Life Podcast

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Design and Engagement Lead June 2020 – Present

Case Study

The Stories of Northern Life Podcast

January 2022 – Present


The Sault Museum is a non-profit community Museum with a mission to preserve and display the magnificent history and culture of Sault Ste. Marie, Ontario.


Need for a differentiated platform to share local history and stories to new audiences. Archived collection of audio resources, as well as stories to tell with no platform to expose and share knowledge.


Host, Researcher, Script Writer, Interviewer, Audio Recorder, Editor, Publisher, Marketer, Content Creator


Increase engagement through social media during a global pandemic.

New visitors were not travelling therefore the museum’s efforts needed to shift towards our local community.

Create content and plan social media marketing strategies to best reach our target audience.

Team : 1 Visitor Engagement Assistant and 8 other staff members

Skills & Tools Used

  • Adobe Audition
  • Audio Editing
  • Audio Recording
  • HN4 Zoom Recorder
  • Podcast Marketing
  • Instagram
  • Facebook
  • Anchor (by Spotify)
  • Research – Through first person sources & archive and library sources


Produce weekly episodes for the Sault Ste Marie Museum


Social Media

  • Gained 200 Instagram followers in the first 2 months working at the Museum.
  • Overall gain of 432 Instagram followers and counting!
  • Fundraised approximately $4000 with virtual or socially distanced events advertised through our social media channels.

Virtual Tours

  • The virtual tours reached audiences across physical barriers
  • and have been viewed annually